Meet the Senior Team

Emma Williams HR Initiatives

Emma Williams

Emma has been Managing Director for the last fifteen years. She has extensive experience in generalist Human Resources Management and Employment Law Advice. Emma has worked in a wide variety of industries in both an operational and strategic HR capacity. Emma enjoys working with the CEO’s and Senior Managers of Small to Medium sized businesses to solve their HR problems and plan their strategic HR capability.

Emma is also a Member of the Chartered Institute of Personnel and Development, a Member of the Daniel Barnett HR Inner Circle and has an Honours degree in Business Studies and a Masters in Strategic Human Resource Management, specialising in leadership and change management.

When she’s not working Emma is a keen home cook and enjoys baking with her children, is an avid reader on her Kindle and walks her two dogs Marley and Coco to keep fit.

Emma's Experience and Knowledge
  • Significant TUPE and Merger experience from Due diligence through to post Transfer consultations and restructuring – 100 + personnel
  • Extensive employee relations experience including managing Disciplinary and Grievances up to Appeals and through to representation Employment Tribunal
  • Extensive Management Development including training needs identification, design, development and delivery of management training
  • Extensive Performance Management experience in all areas of grievance, discipline, appraisals, capability issues
  • Extensive Redundancy and Re-Structuring consultation experience
  • Career and succession planning, employee benefits and reward experience
  • Policies and Procedure writing and development
  • HR systems and procedures
  • Employee Engagement tools such as Opinion Surveys and Appraisal Programmes
  • Extensive Recruitment and selection including Assessment Centre’s and Psychometric Testing
  • Particular experience in IT, Telecoms, Contract Catering and HR Consulting

Penny Perschky

Penny has been Director of Operations at HR Initiatives for 14 years. Penny has over 16 years experience in specialist Learning and Development areas. Previously, Penny worked in an operational role for a global automotive manufacturer, and is a very experienced coach and trainer. She has held a number of management roles, which has allowed her a great deal of experience in developing leadership skills, coaching and counselling, discipline and grievance handling and resolution, recruitment and selection, redundancy and restructure, performance management and learning and development.

Penny is accredited as a Certified User of Thomas International’s Personal Profile Analysis and its related instruments.

Penny lives in Hertfordshire and when she is not working Penny enjoys spending time with her family and acting as taxi for her teenagers.

Penny's Experience and Knowledge
  • HR Consultant, particularly for Charity and not-for-profit organisations
  • Module writing, including research and design, for a number of leadership and management courses
  • Business Recovery experience up to and including planning and execution
  • Extensive Leadership experience including training needs identification, design, development and delivery of management training, managing teams, etc
  • Extensive performance management experience
  • Training delivery with a current satisfaction indicator of 92% satisfaction
  • Recruitment planning, succession planning, career planning and selection processes
  • Particular experience in automotive, call centres, retail and catering and service industries
Penny Perschky HR Initiatives
Emma Williams HR Initiatives

Rachel Burford

Rachel joined HR Initiatives in July 2021 as a full-time HR Consultant. She comes with extensive experience and expertise having been the Group HR Manager for a light manufacturer, where she was responsible for 150 employees, and an HR Manager in the public sector, where she was responsible for 250 employees.

Rachel has experience and specialist knowledge in every aspect of Human Resources. She will be working with clients in all industries, to provide HR support and advice that maximises employee satisfaction throughout the business.

Rachel is a qualified Mental Health First Aider and also has a CIPD Level 7 qualification.

Rachel's Experience and Knowledge
  • Was responsible for the HR, Admin, Finance and Facilities Management for a large, busy, London Police Station
  • Extensive employee relations experience including managing Disciplinary and Grievances up to Appeals and through to representation Employment Tribunal
  • Significant TUPE and Merger experience from Due diligence through to post Transfer consultations and restructuring
  • Extensive Management Development including training needs identification, design, development and delivery of management training
  • Extensive Performance Management experience in all areas of grievance, discipline, appraisals, capability issues
  • Extensive Redundancy and Re-Structuring consultation experience
  • Career and succession planning, employee benefits and reward experience
  • Policies and Procedure writing and development
  • HR systems and procedures
  • CIPD Level 7 Qualification
  • Qualified Mental Health First Aider
  • Particular experience in IT, lighting manufacturers & the Police Force